We loved the iconic old logo and know many people reading this feel the same way. Since December, we have been tinkering away in the lab to reveal something that we believe people will love and today, we are launching the new crest.
Defined by our legacy of excellence. Shaped by our ever-evolving culture. Celebrating our new and long-standing fans, players, and partners. This new crest is symbolic of player and community individualism and breaking the margins. It honors our history while looking to the future and creating a path for competitive success.
Now, a logo is more than a touch point and changing a logo is more than a brand facelift. Increased engagement across a vast spectrum of platforms means a team cannot hide behind the ethos of a logo design or the values of a mission statement. Today, our entire organization must live it.
For more than 20 years, Evil Geniuses has trailblazed the esports landscape. We never cared about the competition because we are our own competition. This spirit established our legacy of excellence and positions us for a future of continued dominance. In celebration of the trails we’ve blazed and the new paths we’ll forge together, we introduce our new look.
#LIVEEVIL and look good doing it.
tl;dr: New crest