SEATTLE, WA (April 22, 2021) – Today, Monster Energy celebrates 10 years of partnership with Evil Geniuses – one of the original and most recognizable organizations in esports – by announcing a multi-year extension to the sponsorship. For the last decade, Monster Energy and Evil Geniuses have built out esports’ fast-growing fan base bringing the world of gaming to a whole new arena. Together they represent individuals with passion and talent over labels like gender, race, or orientation to make a space representative for all.
“We are extremely proud to celebrate a decade of game-changing collaboration between Monster Energy and Evil Geniuses,” said Monster Energy’s CMO Dan McHugh. “We’ve loved growing with Evil Geniuses in the world of esports over the last 10 years and look forward to continuing leveling up together.”
Evil Geniuses is an organization that brings in and retains the best talent in the gaming world paving the way for the next generation to expand esports to new markets and audiences. Monster Energy and their success in the esports world is traced back into partnering with a tier-one organization like Evil Geniuses.
“EG and Monster Energy’s partnership has been a constant in an industry rife with change,” said Nicole LaPointe Jameson, CEO of Evil Geniuses. “Consistently fueling our players, fans, and organization through championships and world-class initiatives on and off the stage, we couldn’t be more proud to have Monster Energy alongside us through it all as one of the longest-running team partnerships in esports and as a member of the EG family.”
Founded in 1999, Evil Geniuses is one of the top esports organizations with elite teams in top games like League of Legends, VALORANT, Dota 2, CS:GO, and various top-rated fighting games. Evil Geniuses’ drive and dedication serve as the foundation of Monster Energy’s gaming division. From the top-tier esports teams to industry-changing technology, Evil Geniuses’ goal has always been, and will continue to be, building champions.
To learn more about Monster Energy and Evil Geniuses, visit MonsterEnergy.com/Gaming. Celebratory videos of highlights from the last 10 years as well as special Thank You messages from players will be posted across social channels. Follow @EvilGeniuses on Instagram, Facebook, and Twitter.